Target Audience Segmentation strategies

Audience Segment	Characteristics	Marketing Strategy
Core Gamers	- Deeply involved in multiple Esports titles. - Highly engaged with competitive gaming.	Content Marketing: Share advanced strategies, gameplay tips, and competitive insights. Influencer Partnerships: Collaborate with Esports influencers and streamers. Community Engagement: Host interactive events and challenges.
Casual Gamers	Enjoy gaming but less invested daily. Interested in fun, accessible content.	Social Media Campaigns: Highlight entertainment and social aspects with engaging content. Event Promotions: Feature accessible events and challenges.
Aspiring Professionals	- Gamers aiming to turn their passion into a career. - Seek skill improvement and recognition.	- Educational Content: Offer guides, coaching sessions, and masterclasses from professionals. Competitions and Leagues: Promote opportunities for competitive play and exposure.
Fans and Enthusiasts	- Follow Esports events, teams, and players. - Interested in news and updates.	- Customized News Feeds: Promote personalized news feeds for following teams, players, and events. Content Collaboration: Partner with media outlets for exclusive content.
Parents and Guardians	- Interested in understanding and supporting their children’s gaming. - Concerned about safety and benefits.	- Educational Resources: Provide content on gaming benefits, safety tips, and how Pure supports healthy habits. - Engagement Initiatives: Offer tools to track and manage child’s gaming activities.