# Our Audience

At Pure, we are dedicated to serving a diverse community of Esports enthusiasts and gamers, each with their unique interests and needs.&#x20;

Our platform is designed to cater to a broad spectrum of users, from core gamers seeking advanced competitive features to casual players looking for enjoyable and social gaming experiences.&#x20;

By understanding and addressing the distinct preferences of each audience segment, Pure ensures that every aspect of our platform delivers value and innovation tailored to our users' specific needs.

**1. Core Gamers**&#x20;

Core gamers are at the heart of the Esports community. Typically aged between 16 and 35, this group is highly engaged in both casual and competitive gaming. They seek advanced features that enhance their gaming experience and allow them to excel in their chosen games. For these users, Pure offers competitive leagues and tournaments, as well as professional-grade content and coaching to elevate their skills and performance.

**2. Casual Gamers** Casual gamers span a broad age range, from 12 to 45, and include both male and female players. They enjoy gaming as a fun and social activity rather than a professional pursuit. Pure caters to their interests by providing easy-to-access gaming features, social and community elements, and casual competitions. The Greets section and fitness rewards integrate seamlessly with their gaming activities, adding value to their leisure time.

**3. Aspiring Professional Gamers** This segment comprises younger, dedicated gamers aged 16 to 25 who aspire to transition into professional gaming. They are highly motivated to improve their skills and make a mark in the competitive Esports scene. Pure supports their ambitions with top-tier educational content, specialized academies, and 1-2-1 coaching sessions, as well as opportunities to participate in high-level tournaments.

**4. Esports Enthusiasts and Fans** Esports enthusiasts and fans include individuals of all ages who follow Esports closely and are passionate about the community. They consume a wide range of content, including news, live streams, and updates. Pure addresses their needs by offering a personalized Esports news feed, ensuring they stay informed about the latest developments and trends. Additionally, the Greets section provides an exclusive touch by allowing fans to interact with their favorite Esports idols.

**5. Fitness-Conscious Gamers** Gamers who prioritize their physical health while engaging in gaming activities form this segment. They are interested in balancing their gaming pursuits with fitness goals. Pure meets this need by integrating a dedicated fitness section that rewards physical activity with in-game benefits, promoting a healthy lifestyle alongside gaming.

**7. Content Creators and Streamers** This group, typically younger and aged between 18 and 30, is dedicated to creating and sharing gaming content with their audience. They are keen on staying updated with the latest trends and innovations in Esports. Pure supports content creators and streamers with customizable news feeds, helping them stay informed and engaged with the Esports community.
